We stand at the cusp of a new era of what it means to compete.

A world-renowned business futurist, Doug Stephens takes audiences on a journey into the future of competitive advantage. In an era of unprecedented change, where the landscape of commerce is evolving at an exponential pace, we are about to witness a complete redefinition of what it means to compete in the 21st century.

Stephens brings audiences on a compelling exploration of how today’s societal and economic challenges are poised to become tomorrow’s unparalleled competitive opportunities. He will spotlight the trailblazers — from Walmart to Google — who are not just adapting for the future but actively shaping it. This talk is both an emotional rollercoaster and a roadmap to success for businesses large and small in the bold new era of competition.

Join Tracy Douglas-Blowers for a brief introduction highlighting AHLA’s role in shaping Destination Marketing Fund (DMF) policy. Then, hear from David Goldstein, Deputy Minister of Tourism and Sport, as he shares an update on Alberta’s tourism growth strategy and how it aligns with industry efforts to strengthen the province’s visitor economy.

CBRE Hotels will share their up to date outlook for the Alberta accommodation sector for the remainder of 2025 and a first glimpse at how the sector may move forward in 2026. They will once again include discussions of factors impacting both top line and financial performance.

A brief, moderated discussion connecting key themes from the morning, including Alberta’s tourism strategy, DMF policy, and emerging trends in the accommodation sector.

Enjoy a relaxing lunch and explore our vibrant marketplace, where you'll discover a diverse array of innovative products and solutions from leading vendors. This is a great opportunity to network, engage with cutting-edge offerings, and gain insights into the latest trends and technologies in the industry. Savor a delectable selection of desserts served right in the marketplace area. 

Understanding how AI is reshaping guest experiences, marketing, and operations across the industry.