There may be no other time in history when business has been rife with so much change. Permanent shifts in consumer behaviour and societal norms, a rapidly transforming technological landscape, and unpredictable economic conditions present extraordinary challenges for organizations across sectors and geographies.

Against this already volatile background, global competition has reached unprecedented levels. Between direct-to-consumer players, global e-commerce giants, hyper-discounters, and third-party marketplaces, the consumer has never had more choice. Thus, making the traditional strategic cornerstones of convenience, selection, price, and even product exclusivity shaky footholds from which to achieve enduring competitive success. So how can the average leader win?

Based on research from his most recent book, Resurrecting Retail, futurist Doug Stephens will share a simple, yet profound strategy framework that enables companies and brands to cut through the chaos in their market, prioritize investments, forge radical consumer value, and achieve uncontested dominance in their marketplace.