Where Alberta's Hospitality Leaders Meet the Future!

Get ready for AHLA's flagship event - a high impact, in-person experience designed exclusively for hotel owners, executives and investors.

Ascend 2025 is where bold ideas, expert insights and powerful connections come together to shape what's next for Alberta's hospitality industry.

2025's Stunning Location

JW Marriott Edmonton Ice District, Edmonton, Alberta | October 14 - 15, 2025

What can you expect?

Attendees are a mix of both experienced veterans and forward-thinking newcomers that seek greater insight into the hotel business. Join us this October in Edmonton as we discuss: 

From tourism trends and travel tech to investment opportunities and workforce strategy, this is your chance to gain the inside edge you won't find anywhere else!

Powerful new skills await

Level up your skills in:

  • Goal setting
  • Strategic planning
  • Budgeting and 
  • Risk management

Walk away with newfound network connections and leverage the collective strength within the industry.

Connect with peers, learn from top creatives and executives,

and expertly chart your path forward with us at Ascend!