What is Ascend?

Ascend is the Alberta Hotel & Lodging Association’s flagship conference, bringing together hospitality leaders from across the province for insight, discussion, and meaningful connection.

Who should attend?

Ascend is designed for decision-makers across the hospitality sector, including:

• Hotel Owners & Operators
• General Managers & Leadership Teams
• Investors & Developers
• Industry Partners & Suppliers

What can I expect from the conference?

Ascend delivers a focused, one-day, business-oriented program featuring:

• Industry-relevant sessions and discussions
• Insight into current market conditions and emerging trends
• Opportunities to connect with peers and partners
• Practical ideas that support day-to-day operations and long-term decision-making

Where and when is Ascend 2026 taking place?

Ascend 2026 takes place October 5–6, 2026 at The Westin Calgary Airport.

The event begins with an evening welcome reception on October 5, followed by the main conference on October 6.

Full event details, including agenda and timing, are available here.

How do I register?

Registration is available online through the Ascend website.  Click here to register.

How do I book accommodation?

Attendees can reserve a room through the Ascend booking link.  Click here to book your room.

Preferred group rate available

Limited availability

Booking deadline: September 14, 2026

We recommend booking early to secure your rate.

Do I have to stay at the host hotel?

No, but staying at The Westin Calgary Airport is recommended for convenience and to make the most of the Ascend experience.

Are meals and refreshments included?

Yes, attendees will have access to select meals and refreshments throughout the conference. Full details will be shared in advance of the event.

Who can I contact for more information?

For questions concerning registration or logistics, please contact Niesa Silzer. For questions about the AHLA please contact Laurie Chandler.