Ascend is designed for decision-makers across the hospitality sector, including:

• Hotel Owners & Operators
• General Managers & Leadership Teams
• Investors & Developers
• Industry Partners & Suppliers

Ascend delivers a focused, one-day, business-oriented program featuring:

• Industry-relevant sessions and discussions
• Insight into current market conditions and emerging trends
• Opportunities to connect with peers and partners
• Practical ideas that support day-to-day operations and long-term decision-making

Ascend 2026 takes place October 5–6, 2026 at The Westin Calgary Airport.

The event begins with an evening welcome reception on October 5, followed by the main conference on October 6.

Full event details, including agenda and timing, are available here.

Registration for AHLA Hotel Members is available online through the Ascend website.  Click here to register.

AHLA Hotel Member registration is $699 for the first attendee and $399 for each additional team member from the same hotel or ownership group.

Not an AHLA Hotel member? You can still attend — hotel registration for non-members is $1,299.

Associate Member and Supplier registration isn't available through the standard registration process. Please reach out to Danielle L'Heureux directly if you would like to participate at Ascend. 

Attendees can reserve a room through the Ascend booking link.  Click here to book your room.

Preferred group rate available

Limited availability

Booking deadline: September 14, 2026

We recommend booking early to secure your rate.

No, but staying at The Westin Calgary Airport is recommended for convenience and to make the most of the Ascend experience.

Yes, attendees will have access to select meals and refreshments throughout the conference. Full details will be shared in advance of the event.

For questions concerning registration or logistics, please contact Niesa Silzer. For questions about the AHLA please contact Laurie Chandler.