AHLA’s flagship conference returns as a high-impact, in-person experience for hotel owners, executives, and investors focused on business performance and long-term growth. 

Ascend 2026 brings together industry leaders for informed discussion, practical insight, and meaningful connection, supporting stronger decisions in a rapidly evolving hospitality landscape. 

The conference equips Alberta hospitality leaders with the clarity, perspective, and confidence to make stronger decisions and move their businesses forward. 

In 2026, Alberta’s hospitality industry continues to navigate a complex mix of opportunity, shifting demand, and operational pressure. Ascend is designed to help leaders make sense of this environment, turning insight into action. 

It’s a focused opportunity to step back, gain perspective, and move forward with confidence. 

• Relevant, Timely Content 
  Sessions are designed around the issues that matter most today from market conditions and workforce challenges to guest expectations and innovation. 

• Perspective from Industry Leaders 
  Hear directly from operators, experts, and partners who are actively navigating Alberta’s hospitality landscape. 

• A Strategic View of the Industry 
  Gain a broader understanding of how local, national, and global factors are influencing the business environment. 

• A Marketplace of Ideas and Solutions 
  Explore products, services, and innovations from trusted partners supporting the hospitality industry designed to help operators improve performance and adapt to changing conditions. 

• Meaningful Connections 
  Engage with peers and partners across Alberta in a setting built for real conversations not just networking for the sake of it. 

Ascend is an environment where meaningful conversations happen between hotel owners, operators, suppliers, and industry partners. These connections  lead to new ideas, new opportunities, and long-term collaboration. 

• Hotel Owners & Operators 

• General Managers & Leadership Teams 

• Investors & Developers 

• Suppliers & Industry Partners 

• Tourism & Hospitality Stakeholders