|Sunday, April 24, 2022|
|12:00 PM - 8:30 PM||Registration opens|
|1:00 PM - 4:00 PM||RoundTable Session with WestJet|
Session details to be announced
Sponsored by WestJet
|5:30 PM - 8:00 PM||Welcome Reception|
Don’t miss this opportunity to catch up with the Travel Alberta Team, friends and colleagues, while enjoying great food in a fun and relaxing atmosphere. This welcome evening is a great way to meet new industry partners and build relationships.
|Monday, April 25, 2022|
|7:00 AM - 4:00 PM||Registration|
|7:45 AM - 8:15 AM||Breakfast|
Sponsored by Tourism Lethbridge
|8:00 AM - 4:00 PM||Prairies Economic Development Canada|
Prairies Economic Development Canada will have a team on site to discuss the Tourism Relief Fund.
|8:15 AM - 9:15 AM||Welcome to Congress|
Congress will kick off this morning with information you won’t want to miss from the Government of Alberta, WestJet, Indigenous Tourism Alberta and more!
|9:15 AM - 10:15 AM||The Economic Trends Changing Today into Tomorrow|
From globalization to urbanization to dealing with demographic change, the world we know is morphing into a different planet with different economic opportunities and challenges. What are the trends taking today into tomorrow, and what are the trends that are resulting from the shift? In this talk , Linda Nazareth talks about the dozens of things she sees happening, and the challenges – and opportunities they present to the economy, the labour market and the financial markets – and to the tourism industry.
|10:15 AM - 10:45 AM||Networking Break|
|10:45 AM - 11:45 AM||Let’s Not Waste an Opportunity!|
As Alberta’s visitor economy emerges from a worldwide pandemic following a record-setting 2019, we need to make sure that recovery is built on a solid platform while addressing systemic business challenges. This 2022 state-of-the-industry address will present a real-time look at where we are and where we can go, using fresh research data and feedback from industry members. The Tourism Industry Association of Alberta’s Darren Reeder will provide an overview of how key industry partners should come together to recommit resources, increase resiliency, and review priorities. Though full recovery may be a few years away yet, now is the time to develop the strategy.
|11:45 AM - 12:45 PM||Lunch and Fireside Chat with Minister Boissonnault|
Over lunch we’ll hear from the Honourable Randy Boissonnault, Minister of Tourism for the Government of Canada.
|12:45 PM - 2:00 PM||Strategies to Overcome Systemic Labour Shortages in Alberta’s Tourism Industry|
How we handle and resolve the tourism industry’s labour challenges during a time of unprecedented crisis will determine how quickly and successfully we recover. During this session we will co-create a solution that will be our path to success and will also be the foundation to how our industry influences and is heard during next year’s highly competitive provincial election.
|2:00 PM - 2:30 PM||Networking Break|
Sponsored by Heritage Park
|2:30 PM - 3:30 PM||Crisis Managed|
A global pandemic, social unrest and economic fluctuations all affected the tourism industry over the past few years. In this panel, industry leaders share their insights about what worked, and what didn’t, and how they managed to survive, and thrive.
|3:30 PM - 4:30 PM||Travel Alberta Update|
The past two years have changed the tourism industry. Travel Alberta has also changed the way it supports businesses and promotes our province. We will share our learnings, highlight partner successes, and share our plans for the future of the industry, and how the world sees Alberta.
|6:00 PM - 7:00 PM||Alto Awards Reception|
|7:00 PM - 10:00 PM||Alto Awards Dinner|
The Alto Awards recognize individuals and organizations committed to enriching Alberta’s tourism industry and who by their actions inspire others and demonstrate what can be achieved by working together. The Alto Awards will be presented in nine categories, and to the 2022 Alto Ambassador, at the Alto Awards gala.