A unique, in-person conference opportunity for hotel owners, leaders and investors
to hear from industry experts and get an inside edge on the travel industry,
including hotels, tourism and travel tech.

Ascend remains the Alberta Hotel & Lodging Association’s flagship conference,
and can’t miss event of the year for hotel leaders who want to discover
what’s next for the hospitality industry.

Through our incisive sessions and expert research analysis, thought leaders will probe the national, provincial, economic and technology trends that are reshaping the hospitality industry.

With past speakers including, Travel Alberta, CBRE, Palm Insurance, and the Government of Alberta - Ascend is not to be missed.

Join us this October in Calgary as we discuss:

Get ready to be inspired and network with hospitality’s most creative thinkers in an intimate gathering of 150 hotel leaders, owners and investors.

Attendees are a mix of both experienced veterans and forward-thinking newcomers that seek greater insight into the hotel business. Do you want to:

Ascend 2024 will be held at the iconic Fairmont Palliser in Calgary, Alberta.

Leave Ascend 2024 with game-changing new skills in:

• Strategic planning and goal setting - for the next year and beyond
• Budgeting and risk management - make informed decisions based on expert information
• Leveraging collective strength - use your new-found networks within the industry