When wildfires threatened Jasper, Pursuit Collection faced an immense challenge—protecting guests, ensuring staff safety, and maintaining operational resilience. In this session, Jim Martin, Director of Health & Safetyfrom Pursuit, will share firsthand insights into crisis preparedness, response, and recovery. From pre-planning and staff training to real-time decision-making and communication strategies, attendees will learn how Pursuit navigated the crisis while prioritizing safety for their guests and employees. Whether facing natural disasters or other emergencies, this session will equip hospitality professionals with the tools needed to prepare, respond, and recover effectively.