Alberta has had several exceptionally strong tourism years. What comes next looks different. Jon Mamela shares Travel Alberta's read on the period ahead — where growth is expected to moderate, which visitor segments and markets are expected to drive demand, and the regional opportunities worth watching across the province. The presentation is grounded in the forecasts and assumptions shaping Travel Alberta's upcoming three-year strategy, giving hotel owners a direct line between provincial tourism planning and the decisions they're making on budgeting, staffing, capital investment, and revenue expectations.