Hotels are facing significant challenges due to major factors like advanced artificial intelligence, aging populations in wealthy countries, and the ongoing issue of global warming. These challenges often result in hotels struggling to keep up with the rapid pace of change. While technological automation is essential, an even more critical aspect is how frequently hotel leaders come together to discuss their plans, make decisions, and eliminate unnecessary distractions. This allows them to allocate more dedicated time to focus on single tasks, or "monotasking."

In his presentation, Adam will emphasize the need to accelerate the collaboration within hotel organizations. He will also introduce some "soft tech" solutions aimed at reducing "busywork" – those quick, disruptive tasks that divert attention from important work. Attendees will learn strategies to minimize email overload, improve meeting efficiency, and understand why multitasking itself can contribute to job-related stress. The presentation will delve deeper into the concept of "opportunity costs," such as lost revenue or missed cost-saving opportunities resulting from a slower pace of innovation. Additionally, the discussion will touch upon "hidden replacement costs."

The presentation will explore how the burden of busywork and slow growth can contribute to a phenomenon known as the "Great Resignation." This trend sees entrepreneurial managers naturally gravitating toward more innovative companies, creating significant operational challenges for hotels.