Adrienne brings more than ten years of deep political and policy expertise to the Association. With both public and private sector experience, her most recent roles at Destination Canada (2016-2021) and the Tourism Industry Association of Canada (2011-2016) have uniquely positioned her with an in-depth comprehension of the complexities of the tourism industry and the challenges that lie ahead. As Vice President, Policy and Public affairs, Adrienne spearheads the industry’s recovery efforts including a focus on public policy that supports tourism & hospitality growth, labour issues and a level playing field amongst all accommodation providers.

Adrienne has a true passion for the tourism industry and is proud to specialize in the needs and business challenges of the hotel sector.