In 2023, Alberta’s tourism industry has continued to experience incredible positive momentum with a full recovery of international spending and outperformed other major provinces in year-over-year growth. And with the Government of Alberta’s long-term goal to double tourism expenditures from $10 billion to $25 billion by 2035, the hospitality sector will play a very important role in realizing that outcome.  Learn more about how Travel Alberta’s work to assess growth potential opportunities for the sector including an analysis with CBRE on the development of diverse accommodation concepts across multiple Tourism Development Zones.