Taxation, tourism, liquor, and labour policies have a critical impact on the sustainability and profitability of hotels. Paul McLoughlin, CBC radio columnist and principal, Word of Mouth Communications, will share his insights into Alberta’s current government and broader political landscape. Paul will share his perspective on where tourism, hospitality, and hotels fit in the government's agenda and how hotels can ensure their voice is heard. Laurie will share the AHLA’s ongoing advocacy efforts based on the provincial government’s priorities, and how hoteliers can move the dial with current and future governments via the AHLA grassroots movement.