As CEO of Travel Alberta, David leads a dedicated team responsible for the development of tourism products, services, and destinations, and promoting Alberta as a desirable place to travel, work, live, play, invest and learn—capitalizing on the province’s breathtaking landscapes and world-class hospitality to develop unique experiences for Albertans and visitors to enjoy in all regions, year-round. He has a long and distinguished career in Canada’s tourism and media sectors, with extensive experience in national leadership and strategic business planning as well as deep knowledge of communications and stakeholder relations (government, media, and investors).

Prior to joining Travel Alberta, David was Chief Operating Officer of Gusto Worldwide Media, and spent a decade driving Canada’s tourism sector forward as President and CEO of the Tourism Industry Association of Canada before joining Destination Canada, the Government of Canada’s marketing and research organization, as President and CEO. During that time, David led the development of the Federal Tourism Strategy, changes in aviation and visa policy, increased investments in global marketing, and modernized an aligned strategy to develop the Global Team Canada strategy, NorthStar 22. David holds a bilingual Bachelor of Arts in History and Political Science from York University.